Royal Purple® continues its partnership with Formula DRIFT for 2023 & 2024 as the Official Engine Oil. The partnership was announced at this year's Performance Racing Industry Tradeshow (PRI) in Indianapolis. Known as the "Synthetic Expert," Royal Purple® focuses exclusively on developing products that significantly outperform other synthetic and mineral-based oils, and puts them to the test in high-performance and high-profile motorsports series such as Formula DRIFT.
"We are honored to have Royal Purple® return as the official engine oil of Formula DRIFT for a fourth and fifth year, especially as we celebrate our landmark 20th anniversary this coming year," said Ryan Sage, president of Formula DRIFT. "The Royal Purple brand has become widely recognized among the drivers and our fans around the world."
The 2023-2024 Royal Purple® partnership will again include a contingency sponsorship for the Formula DRIFT PROSPEC Championship. As part of the program, Royal Purple® will award prize money to the first three PROSPEC contingency participants at each round. This will be available regardless of whether they reach the podium, provided the competition car displays the new Royal Purple® and Formula DRIFT decal. The top 2023 Royal Purple® contingency driver will receive an added performance incentive at the end of the season.
"Formula DRIFT drivers push their engines to extremes, and many count on Royal Purple® to give them the extra performance they crave," said Rusty Waples, director of brand & product management for Royal Purple®. "Maximizing performance is what has given Royal Purple® street cred since 1986 and what fuels our research and development team to continue to find new ways to edge out the competition."
2023 also kicks off with Formula DRIFT PRO Championship driver Dylan Hughes behind the wheel of the Royal Purple® BMW for the fourth consecutive year. With the help of Royal Purple®, Dylan captured two podium finishes in 2022, and finished sixth overall. More good turns are expected in 2023 both on and off the track with partnerships on custom car builds and product giveaways.
"We've had such a good time with Royal Purple® for the last three years, so to continue into 2023 and beyond is amazing," said Dylan. "We've had zero issues running Royal Purple® synthetic oils at over 1000hp, and the support from their R&D team has been incredible, too."
Royal Purple® produces a wide range of quality products for nearly every consumer, commercial, and industrial application. Retailers that stock Royal Purple® products include Walmart, Amazon, O'Reilly Auto Parts, NAPA Auto Parts, AutoZone, and Advance Auto Parts.